Testing is a big part of app development. It requires time and thorough work to expose the smallest glitches and bugs before they reach the eyes of users. Testing never stops, not in today’s world of apps. After publishing an app, testing usually transforms into measuring which once again is one type of testing. Developers are not only interested in app downloads, app installs and ad impressions. They also want to track the “hot zones” within their apps.
As is with websites, an app’s hot zones are places (whole in-app screens or parts of screens) which show high engagement. If users spend a high amount of time inside an app’s homepage for example, than that page is a good candidate for advertising because ads will surely get a lot of impressions there.
What Appsee does is that it allows developers to watch videos of real user interactions. This enables going deep inside user experience & getting analytics that really matter.
You can check out a real video of the platform in action here.
Simply put- every tap, swipe or any action a user takes, you see. Furthermore you can apply smart filters that help you find the most interesting recordings. All of this without affecting app performance in any way and remaining completely transparent to all end users.
Through Appsee you can find out:
- What makes users abandon the registration screen?
- How does a loyal user interact with your app?
- Why do users quit your app?
- Virtually anything that is important to your specific app’s success.
You can integrate the Appsee SDK with one line of code in less than a minute. You also have access to real time in-app analytics.