Paid apps were the first to appear on the empty app store shelves, but sadly they’re the first that will leave also. Although there are some who still try selling their unique ideas (The Room) through the Paid app business model and there are still those who want to spend money on business tools or security apps, that time will come to an end too. Gartner (a global technology research site) published a report which clearly shows that the end of paid apps is very close. People turn more and more towards friends, social networks and recommendation engines (quora, stumbleupon…) to find apps. This means that consumers will spend less time browsing through app stores. This has probably happened to you when a friend recommended a really good app and afterwards you end up wondering how you didn’t see it on your favorite app store before. This proves that even good apps lose their exposure nowadays.
Gartner predicts that only 0.01 percent of all mobile apps will be considered a financial success through 2018.
We think that this is a prediction every developer should be aware of. And although many independent and big companies are planning to make an app in 2014, there is a big difference in the results you may expect in 2014. Use these DON’TS:
DO NOT create a paid app if you truly don’t have anything unique.
DO NOT expect so much revenue out of a single free app, but expect some brand name exposure.
DO NOT experiment with business models if you’re an amateur developer. Use the inApp purchases business model as it is the most effective model combined with free apps.
DO NOT put your focus on games only. The current leaders are social and messaging apps Use the intro of this article and start thinking about creating the next Snapchat, WhatsApp, Goggle Hangouts. There’s a bit of competition there, but don’t disregard this idea completely.
Yes, things may seem gloomy, but there is much more to be seen from free apps yet.
Gartner is forecasting that, by 2017, 94.5 percent of downloads will be for free apps. And Flurry Analytics says that overall mobile app usage grew by 115 percent in 2013.
This app usage will not be going away anytime soon, so it’s up to you to make the best out of it using the DON’TS provided in this article.
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